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MediaMarktSaturn

Launch of international Christmas campaign: Team MediaMarktSaturn and coach Jürgen Klopp create a stress-free Christmas

Just in time for the Christmas season, MediaMarktSaturn is presenting the next phase of its international collaboration with Jürgen Klopp, the company's new brand ambassador. Under the motto "Enjoy a relaxed Christmas", this year's campaign is all about a stress-free Christmas season.

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Changes in the management of MediaMarktSaturn Germany

Gábor Szilágyi, MediaMarktSaturn’s CEO for Germany since February 2022, has decided to step down as CEO of the German national subsidiary and return to his native country Hungary for personal reasons. He will then take over responsibility for MediaMarktSaturn’s Hungarian national subsidiary on October 1, 2022, once again. Szilágyi’s successor at the helm of MediaMarktSaturn Germany (MMSD) will be Dr. Sascha Mager, previously Chief Digital Officer (CDO) and member of the Executive Committee of MediaMarktSaturn Retail Group (MMSRG), with effect from August 15, 2022.
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MediaMarkt awarded for outstanding omnichannel shopping experience

In the Google Omnichannel Excellence Study (GOES), Google and the German Retail Federation (HDE) examined how successful retailers from different sectors are in offering an attractive customer experience across all sales channels. The result in Germany: 1st place for MediaMarkt, 4th place for Saturn.
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Corporate News: From a pilot project to a successful business model

How 44,000 smartphones at MediaMarktSaturn increase productivity as well as service and consultation quality. Introduced as a pilot project in Germany, MediaMarktSaturn's employee smartphones have become a successful business model within two years. Around 44,000 devices, including the "MyStore" and "Pick'n'Pack" apps developed in-house, are now in use by almost all store associates in all of the approximately 1,000 stores in Europe. Thanks to digital support, productivity has improved significantly. This leaves employees more time for customer consultation and service. A particularly attractive feature is the 30-minute pick-up guarantee.
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Corporate News: On the "BetterWay" to more sustainability

As Europe's leading consumer electronics retailer, MediaMarktSaturn and CECONOMY AG also want to be a role model in the industry when it comes to sustainability - CEO Dr. Karsten Wildberger: "It is our responsibility as a company to make a relevant social contribution to sustainability." Sustainability is one of the most important building blocks of corporate strategy for the MediaMarktSaturn Retail Group and CECONOMY AG. All offers and activities in this area are now being bundled under the "BetterWay" logo. An initial review shows: MediaMarktSaturn is well on its way to enabling all its customers to live more sustainably with its offers and, at the same time, to making its business processes even more environmentally friendly, step by step.
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