Our Sustainability Strategy

As Europe’s largest consumer electronics retailer we are committed to playing a leading role in addressing the most important global challenges – for people, communities and the environment alike. Our core instruments consist of how we function and how we guide our employees on sustainability issues for success and the way we enable our customers a more sustainable lifestyle with regard to consumer electronics.

Our sustainability strategy is based on three pillars:

  • “We offer a climate-neutral shopping experience.”
    We have set ourselves ambitious climate targets to reduce our emissions (Scope 1 to 3). Through the ongoing optimization of our business processes, increasingly stringent demands on our suppliers, and carbon-neutral delivery, we enable our customers to protect the climate when buying from us.
  • “We offer the most sustainable range of CE products and are circular business pioneers  in Europe.”
    Maximum circularity thanks to energy-efficient, sustainably produced, and packaged projects as well as offerings that make products more attractive to customers and usable for longer. The product lifecycle is extended through repairs and other resource-conserving services, and products are made available for secondary and tertiary use.
  • “We take social responsibility for our employees, suppliers  and communities.”
    Our business is based on social responsibility to our employees, to suppliers throughout the supply chain and in the communities we touch. This includes fairness, transparency and diversity.

To achieve this, we have developed concrete measures around climate protectionsustainable products and resource-conserving services, and are committed to the issues of diversitysuppliers and society. These measures are underlined by our commitment to important initiatives and networks such as the European Commission’s Sustainable Consumption Pledge.


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