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MediaMarktSaturn
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Größte Technik-Erlebniswelt Europas: MediaMarktSaturn eröffnet „Tech Village Hamburg“ in der Mönckebergstraße
Im Rahmen seiner Omnichannel-Strategie investiert MediaMarktSaturn auch weiter in die stationären Märkte und treibt den Ausbau der Store-Formate konsequent voran. Der ehemalige Saturn-Markt im Herzen von Hamburg wurde komplett modernisiert und eröffnet am 5. September im Store-Format „Lighthouse“. Dabei werden die beiden Zukunftskonzepte „Tech Village“ und „Xperion“ erstmals unter einem Dach vereint.
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MediaMarktSaturn
Continuous growth: MediaMarktSaturn Marketplace continues positive development and further expansion
MediaMarktSaturn is making steady progress in expanding the marketplace: In the third quarter 2023/24, the gross merchandise value (GMV) more than doubled compared to the prior-year quarter and more than 1.6 million products from around 1,470 sellers are now available on the platform. With the launch in Italy, the introduction of financing services for marketplace products and the expansion of refurbished products, the company has already laid further important cornerstones to achieve its target of €750 million GMV by 2025/26.
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MediaMarktSaturn
Experience Digital Transformation: Human-driven Journey
In today's rapidly evolving business landscape, digital transformation is not just a trend, it is a necessity. At MediaMarktSaturn, people are at the heart of the digital transformation. By embedding innovation and digital transformation in our mindset and empowering employees, we are improving the customer and employee experience and building a future-ready organization.
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MediaMarktSaturn
MediaMarktSaturn and Dishbrain launch first award for artificial intelligence in the user sector
Together with Dishbrain, MediaMarktSaturn is setting an example for the broad application of artificial intelligence in everyday life and is presenting a new award. Innovative AI entrepreneurs - from small SMEs to school classes - can apply in six categories. The focus is always on solutions that make everyday life better.
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MediaMarktSaturn
How technology can be experienced through different store formats
MediaMarktSaturn is transforming itself from the pure product provider of the past into a customer-centric omnichannel service platform. The company, which operates in 11 European countries, is aligning all of its decisions with the needs of its customers. The shopping experience is constantly being improved on all channels - in-store, online and in the app. This is why MediaMarktSaturn continues to invest heavily in its brick-and-mortar stores. They should be places of experience, always where our customers need us. To this end, the stores are being continuously modernized and four core formats have been rolled out in all countries over the past few years: Lighthouse, Xpress, Smart and Core. Wherever possible and promising, new concepts such as a Mobility Store or Space as a Service offerings are being tested.
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MediaMarktSaturn
MediaMarktSaturn ignites the next stage in its marketing transformation with the allocation of international media management
Since the launch of its Europe-wide brand campaign "Let's Go" in October 2022, the Company has been working on the continuous evolvement of its brand. Now, with a new media agency that is working across national borders for the first time, the full opportunities are also to be exploited
in the media sector.
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MediaMarktSaturn
Becoming an experience champion with service design
MediaMarktSaturn is evolving from a pure product seller into a customer-centric omnichannel service platform. Such a restructuring also means doing things differently. MediaMarktSaturn wants to make the customer's shopping experience even more pleasant and personal. One way to meet this challenge and introduce new processes or services is the service design method.
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