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Artificial Intelligence: MediaMarktSaturn integrates GenAI Voicebot into the customer hotline
MediaMarktSaturn is using a GenAI-based voicebot to support its customer hotline. The voicebot uses the FAQs on the MediaMarktSaturn websites to provide relevant information quickly and around the clock, thus solving the most common customer queries. The voicebot has been successfully launched in Germany in September, the first test phase started in Austria and the Netherlands, and the rollout will continue in Spain in early 2025.
MediaMarktSaturn expands its retail media offering with Self-Service
MediaMarktSaturn is introducing Self-Service, an important strategic development in its retail media offering. This provides partners, customers and agencies with new and huge potential in campaign management. Campaigns can now be controlled directly by customers themselves, monitored in real time and optimized at any time according to their own needs.
New campaign for the biggest shopping season of the year: MediaMarktSaturn puts all the signs on colorful for Black Friday
With its "Colorful Weeks", MediaMarktSaturn is bringing color into the dreary season. The new, international retail campaign combines the central shopping experience with attractive tech offers. Online, on TV, at POS and social media, the colorful campaign is characterized by dynamism and joie de vivre, thus continuing the campaign platform Let's Go! perfectly. The stars of the campaign are the company's employees themselves.