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This is what MediaMarktSaturn's brand DNA sounds like: consumer electronics retailer launches comprehensive new audio presence
MediaMarktSaturn presents a flexible and innovative audio branding and strengthens its brand presence with a new sound logo. The company is also working on an AI brand voice based on employee voices. An exclusive brand song, which the electronics retailer produced with rising artist FAEM, rounds off the 360° audio experience.
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Germany's best online shops: MediaMarkt and Saturn in first and second place
MediaMarkt.de has been named Germany's best online shop, closely followed by Saturn.de. In the ranking by news channel ntv and the German Institute for Service Quality (DISQ), the two online stores took first and second place this year. Nine companies were evaluated in the category “Electronics with store network”.
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Continuous growth: MediaMarktSaturn Marketplace continues positive development and further expansion
MediaMarktSaturn is making steady progress in expanding the marketplace: In the third quarter 2023/24, the gross merchandise value (GMV) more than doubled compared to the prior-year quarter and more than 1.6 million products from around 1,470 sellers are now available on the platform. With the launch in Italy, the introduction of financing services for marketplace products and the expansion of refurbished products, the company has already laid further important cornerstones to achieve its target of €750 million GMV by 2025/26.
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Experience Digital Transformation: Human-driven Journey
In today's rapidly evolving business landscape, digital transformation is not just a trend, it is a necessity. At MediaMarktSaturn, people are at the heart of the digital transformation. By embedding innovation and digital transformation in our mindset and empowering employees, we are improving the customer and employee experience and building a future-ready organization.
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MediaMarktSaturn and Dishbrain launch first award for artificial intelligence in the user sector
Together with Dishbrain, MediaMarktSaturn is setting an example for the broad application of artificial intelligence in everyday life and is presenting a new award. Innovative AI entrepreneurs - from small SMEs to school classes - can apply in six categories. The focus is always on solutions that make everyday life better.
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How technology can be experienced through different store formats
MediaMarktSaturn is transforming itself from the pure product provider of the past into a customer-centric omnichannel service platform. The company, which operates in 11 European countries, is aligning all of its decisions with the needs of its customers. The shopping experience is constantly being improved on all channels - in-store, online and in the app. This is why MediaMarktSaturn continues to invest heavily in its brick-and-mortar stores. They should be places of experience, always where our customers need us. To this end, the stores are being continuously modernized and four core formats have been rolled out in all countries over the past few years: Lighthouse, Xpress, Smart and Core. Wherever possible and promising, new concepts such as a Mobility Store or Space as a Service offerings are being tested.
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MediaMarktSaturn ignites the next stage in its marketing transformation with the allocation of international media management
Since the launch of its Europe-wide brand campaign "Let's Go" in October 2022, the Company has been working on the continuous evolvement of its brand. Now, with a new media agency that is working across national borders for the first time, the full opportunities are also to be exploited
in the media sector.
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